Media Planner/Buyer - TV & Radio

Position Overview
We are seeking a skilled Media Planner/Buyer to join our team, specializing in TV and Radio advertising. The ideal candidate will possess strong media buying and negotiation skills, along with a deep understanding of industry research and media planning to effectively manage our clients' advertising campaigns.

Key Responsibilities

• Utilize industry research data to help with the development of media recommendations.
• Investigate, plan, and negotiate opportunities for airing financial radio and TV shows.
• Negotiate rates and placements with media vendors to maximize value for clients.
• Monitor and analyze campaign performance, adjusting strategies as needed for improved ROI.
• Prepare and manage media schedules, ensuring timely placement of ads across various platforms.
• Reconcile and manage media billing.
• Collaborate with creative and account teams to align media strategies with client goals.
• Stay updated on industry trends and emerging media opportunities to enhance client offerings.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, or a related field.
• Minimum 5 years experience of proven experience in media buying and planning, particularly in TV and Radio.
• Strong negotiation and communication skills with a track record of successful vendor relations.
• In-depth knowledge of media research tools such as Nielsen, Tapscan, and Scarborough.
• Excellent organizational skills with attention to detail and the ability to prioritize multiple projects.
• Familiarity with traditional broadcast and digital media planning is a plus.
• Ability to analyze data and derive actionable insights for campaign optimization.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

mallory.orr@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : MO12-1828808 -- in the email subject line for your application to be considered.***

Mallory Orr - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 11/08/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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