GOODWIN
Manager, Marketing Strategy
New York, NY
Feb 21, 2025
Full-time
Full Job Description

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from diverse backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

As the Integrated Marketing Manager, you support the firm’s brand by developing, executing and managing ongoing thought leadership and content marketing programs. The Manager drives the development, production, distribution and syndication of marketing content across a variety of vehicles, channels, and media to maximize reach and to reinforce brand positioning. The Manager leads and manages individual content initiatives and multi-pronged campaigns with a series of related content.

What You Will Do:

• Develop thought leadership content assets, including articles, infographics, reports, video, podcasts, and other media.
• Collaborate with partners, GO! Team departments, and fellow Marketing & Communications team members, and outside resources to deliver against marketing campaigns against the firm’s and practices’ strategic objectives.
• Working hand in hand with Marketing & Communications and Client Development team members, create, manage and execute plans to publish and distribute thought leadership across a variety of channels.
• Advise internal firm clients on content options, differentiating different types of thought leadership and the firm’s various vehicles and channels to help shape strategy and tactical approach.
• Lead intake, review and distribution of client alerts.
• Manage marketing collateral systems, including development of new materials, updates to existing materials, and maintenance of all digital and print repositories across the firm. Write first drafts in collaboration with partners and Client Development, and collaborate with graphic design and production processes to produce compelling, brand-compliant marketing materials for pitching and raising awareness of the firm.
• Source, write and edit stories for the firm’s intranet and other internal communications initiatives.

Who You Are:

• Proactive approach across all aspects of the function. Ability to collaborate and communicate effectively with all key stakeholders of the firm.
• Desire and ability to enact positive changes.
• Strong project management and process implementation skills.
• Deep understanding of and experience with developing and implementing effective communications and thought leadership programs.
• Attentional to detail, flexibility and ability to work with a wide variety of people.
• Extremely strong writing and editing skills.
• Fluency in PowerPoint and Excel, in addition to Word and other standard office software.

#LI-MS1

Benefits and More

At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:

  • Flexible work arrangements and hybrid work schedule

  • Health, dental, and vision insurance

  • Life and disability insurance

  • Retirement & Savings Plan

  • Emergency back-up child and adult care

  • Paid vacation, sick time off, and holidays

  • Professional development and career advancement opportunities

  • Employee recognition and reward programs

  • Employee wellness and assistance programs

  • Employee discounts and perks

​Consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

Consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful discrimination on the basis of race, color, gender, gender identity or expression, age, religion, national origin, citizenship status, disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or other legally protected status.

To request a reasonable accommodation to participate in the job application or interview process in the US, contact the Benefits Department by email or by phone at 617-570-1800. To request any disability or neurodivergence related accommodations to participate in the job application or interview process in the UK or Germany, please email the Recruiting Department. Any information you provide will be in the strictest confidence, and only used for the purpose of providing the accommodations needed. Requesting accommodations will not adversely affect the outcome of your application.

Please note: Various agencies of the United States government require employers to collect information on applicants and employees. The National Association of Law Placement (NALP) and certain clients request us to keep track of certain aggregate information regarding lawyers. EEO information requested on this application is for purposes of compliance with these recordkeeping and reporting requirements and to determine recruiting and employment patterns. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment.

This position is eligible for overtime: No

Target Salary Range: Boston $100,700 - $151,100 | Los Angeles $105,800 - $158,700 | New York $105,800 - $158,700 | Philadelphia $94,700 - $142,000 | San Francisco $112,800 - $169,200 | Santa Monica $105,800 - $158,700 | Silicon Valley $112,800 - $169,200 | Washington DC $100,700 - $151,100PDN-9e42febb-2836-4e00-ba28-f61bff860ec0
Job Information
Job Category:
Marketing
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Manager, Marketing Strategy
GOODWIN
New York, NY
Feb 21, 2025
Full-time
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