Job Description Summary
The Creative Excellence Lead is responsible for shaping and operationalizing our distinct vision for creative excellence across the organization. This pivotal role will drive the development and implementation of repeatable and scalable processes for delivering world-class creative that elevates quality, better engages patients, caregivers, healthcare professionals (HCPs), and other relevant stakeholders, and delivers measurable business results.As a key player in our organization, the Creative Excellence Lead will champion the transformation of our creative capabilities. This role will focus on building and enhancing the creative potential of our teams through targeted training, leveraging data and analytics, and utilizing cutting-edge technology and tools. The Lead will ensure that our creative efforts are seamlessly integrated into our operations, thereby enhancing the predictability of business outcomes.
The Creative Excellence Lead will collaborate closely with various departments, including but not limited to Marketing Strategy, Customer Experience Planning and Optimization, the Content Lab, Product Management, Marketing Operations, Insights Decision Science, and external partners, to embed creative excellence into every aspect of our marketing initiatives. This role will report to VP, Head of Marketing Strategy and will play a critical role in upskilling the team, fostering a culture of creativity, and driving consistent, high-quality creative outputs that align with the organization's strategic objectives and ultimately enhance patient and HCP experiences.
Job Description
Major accountabilities:
Unified vision and strategic governance.
* Build alignment among key stakeholders on a unified vision for Creative Excellence, ensuring the strategy delivers measurable customer and business impact.
* Serve as a central point for unifying creative quality initiatives under one strategic umbrella, clarifying the role and impact of each initiative in achieving the creative excellence vision.
Operationalization and Optimization.
* Develop and implement a scalable framework and roadmap for delivering world-class creative across the organization, ensuring alignment with business objectives.
* Translate the principle of creative effectiveness into actionable applications by designing and implementing processes, tools, and metrics that standardize and elevate creative development across teams. Leverage data, technology, and AI to unlock creative excellence opportunities.
* Collaborate across Integrated Marketing teams, external agencies, and research partners to identify and address barriers to unlocking creative excellence at Novartis.
* Partner with the Media Center of Excellence (COE) to build and update best practices playbooks by channel and media partner, ensuring consistency and high-quality creative output.
* Facilitate the establishment of a standardized approach to creative testing, encompassing the entire process from pre-marketing testing to market optimization, building upon the existing content effectiveness outputs.
* Act as a liaison between Integrated Marketing and Integrated Data and Systems (IDS) for creative testing, ensuring co-creation, alignment, and implementation.
* Establish feedback loops and continuous improvement mechanisms for creative work, promoting ongoing learning and optimization.
Measurement and Impact.
* Establish Creative Measurement framework in partnership with IDS & pulling through in IPMM. Establishing creative measurement best practices and learnings across portfolio.
* Define and track success metrics for creative initiatives (i.e. CREATE), demonstrating the value of Creative Excellence in internal engagement and business outcomes.
* Regularly communicate progress, impact, and best practices to key stakeholders
What you will bring to the role:
Education:
* Bachelor's degree in related field is required; Master of Science and/or MBA preferred
Requirements:
* 10+ years of experience in marketing, advertising, or creative leadership roles, with a proven track record of driving creative innovation and effectiveness
Preferred:
* Multi-functional experience in Pharmaceutical, Healthcare or Consumer Packaged Goods, preferred
* Experience in all aspects of marketing across the product lifecycle (launch, mature, LOE) preferred
The pay range for this position at commencement of employment is expected to be between $214,900.00 and $399,100.00 per year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Salary Range
$214,900.00 - $399,100.00
Skills Desired
Agility, Brand Awareness, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Digital Marketing, Go-To-Market Strategy, Influencing Skills, Inspirational Leadership, Marketing Strategy, People Management, Product Positioning, Product Roadmap, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing
