Job Summary
Responsible for gathering, analyzing and interpreting information about a market, product, or service to be offered in a market and the past, present and potential customers for the product or service. Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.Job Description
Core Responsibilities
- Executes on data strategies to support the Small Business segment customer acquisition and retention efforts.
- Ability to analyze data, identify patterns, trends, and insights to inform GTM strategies and business decisions.
- Ability to effectively tell the story and craft data centric narratives that drive desired outcomes.
- Brings a strategic approach and provides solutions focused recommendations to marketing and sales leadership.
- Sources and manages data delivery to support Regional and Divisional data requests for customer profiling, analysis and lead lists.
- Provides marketing campaign performance analytics.
- Ensures data integrity across all reporting platforms.
- Operates within several platforms for data sourcing, manipulation and transformation including Tableau and Microsoft Excel.
- Partners with HQ teams on Customer Data Platform (Athena) updates, modifications and overall understanding of firmographics and other data attributes.
- Understands and applies various statistical concepts, research data, standards and practices.
- Works directly with cross-functional teams and department leadership to create research presentations and summaries.
- Participates in meetings, training programs and conferences as directed.
- Coordinates and participates in the generation of regular and special market research or trend reports to management.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Microsoft Excel; Market Research; Marketing Analytics
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
